lazy mode: contact ad-server when starting to play, not when loading the player

[paul]

Reported by outnow.ch, Feb 27, 2010

currently, the adserver is contacted and an adrequest made when the flash video player is loaded. it would be quite handy to also have a mode, where the adserver is only contacted when the user actually clicks on play (or the player is in autoplay mode).

this would be helpful if the current webpage contains more than one video to play. currently, when having more than one video on a page, ad view capping doesn't really work as i would have expected.

scenario 1:

• 1 page with 2 videos
• 1 campaign with 1 video preoload ad with 1 view per user per session

as far as i understand, currently, the ad would be shown twice when the user plays both videos, instead of just once.

scenario 2:

• 1 page with 2 videos
• 1 campaign A with 1 video preoload ad with 1 view per user per session,

weight 10

• 1 campaign B with 1 video preoload ad with 1 view per user per session,

weight 1

as far as i understand, currently, the ad from campaign A would be shown twice, whereas the one from B wouldn't be seen.

if the adserver would be only contacted when the video is about to play, it would know when the 2nd player is started that the first ad is already shown.

as an added bonus, this would lower the load on the adserver, as i have some pages with 10 videos and more...

maybe this is already possible, or maybe it should already work and my setup is broken?

Comment 1 by paul.schulz, Apr 20, 2010

Yep, this is a good suggestion. I've been terming this "on-demand" mode in other requests where the VAST request is made "on-demand" just before a stream is to be played. Working on this, but it's a big change and requires a fair amount of rework. Don't have a definitive schedule for it yet, but i'm marking it as critical to put high priority on it.

[jlabresh1]

Subscribing.

Let me know if I can help you out with this functionality.

-J-

[paul]

Done. Added V1.0